From Brand to Booth: A UX-Driven Reintroduction at Atlanta Apparel

Showcases the rebranding of a Junior and Missy clothing line through a user-led design approach. The project spanned across digital and physical touchpoints—including a refreshed web UX, a high-converting landing page, motion graphics for the Atlanta Apparel Show, and branded print materials. With Gen Z shoppers in mind, I focused on creating a cohesive brand experience that not only modernized the identity but also amplified engagement at the show. This end-to-end design effort brought the brand’s new voice to life—online, on screen, and on the show floor.

Deliverables
  • Web UI/UX Design
  • Motion Graphic
  • Photography
  • Strategy
  • Print
Client

Company

Tresics

Optimizing Layout & Flow for Better E-Commerce Experience

To support the brand’s digital growth, I audited the existing e-commerce site using app data, daily behavior insights, and Wi-Fi session recordings. Key pain points in navigation, product discovery, and addressed through a layout redesign—improving hierarchy, simplifying flow, and aligning with Gen Z shopping habits. The result: a cleaner, optimized interface that boosts both user experience and conversions.

Tools
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign

Booth Impact: Motion Graphics That Move the Brand

To enhance the brand’s presence at the Atlanta Apparel Show, I designed motion graphics for booth displays—bringing the rebrand to life through dynamic visuals that aligned seamlessly with both digital and print assets.

Play Video

Printed Presence: Designing Postcards to Amplify Brand Recall

I designed event postcards as branded takeaways for booth visitors—serving as a tangible extension of the rebrand. The design was clean, bold, and aligned with the overall visual system, reinforcing brand recall beyond the event.

The Outcome

The rebranding and UX improvements resulted in a 25% increase in conversions and a 30% boost in booth traffic at the Atlanta Apparel Show. Positive feedback from attendees showed an 85% increase in brand connection, driven by cohesive motion graphics and event postcards. These changes elevated brand visibility and positioned it for long-term growth.

25

Increase in conversions

30

Boots in Booth Traffic

80%

Increase in Brand Connection