GM
Industry
Automotive
Role
Sr. Designer
Software Used
About icon group
Icon Group, established in 2003, is a global innovation leader with a dual focus: Icon Impact for product innovation and Icon Ventures for venture capital, aiding businesses in future-proofing their models. It has significantly influenced various sectors, including automotive and healthcare, with notable clients like BMW and Bosch. Headquartered in Berlin, Icon Group operates internationally, with offices in Munich, Ingolstadt, Los Angeles, and Shanghai.
Project Overview
The second phase of the project is focused on transferring research insights into early stage tangible concept and design deliverables. Deliverables of this phase are higher in quantity, but will not show all details.
This document outlines and specifies approach, process and results of the discovery phase.
A complete package of all created files is part of Iconmobile’s final deliverable for this phase (project photos, video snippets, concept annotations, high resolution visual files, editable source files etc.).
On 9th + 10th March our teams worked together in iconmobile’s Santa Monica office. We incorporated detailed discussions and group exercises which resulted in three mood boards and an understanding of NMD’s stylistic future direction.
Discovery Workshop Evaluation
Mood boards
Created during the UI Discovery workshop inform our exploration boards
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Approachable & Craftsmanship
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Nimble & confident
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Professional &innovative
Exploration board 1 Approachable & Craftsmanship
The first board has an overall modern feeling while keeping the respect for the brand’s identity.
This is expressed by open space and soft light that creates an approachable, friendly ambience. It doesn’t contain sharp edges. Instead, round, mechanical shapes are complemented by smooth textures and soft reflections on strong material.
Exploration board 2 Nimble & Confident
The broader idea is about speed and contrast, created by dark material and a colorful ‘pop’.
The overall feeling is masculine and crisp by working with strong, dynamic shapes and energetic movement.
A powerful use of color creates dynamic highlight elements that appear highly flexible.
Exploration board 3 Professional & innovative
This board combines connection, distinction and contrast.
Multiple lines create dynamic connections that lead the eye to what is important. Elements and shapes are precise, defined and very organized. Clear colors create contrast.
Visual Discovery
Typography UI Kit
UI Test
Discovery Workshop Evaluation
Mood boards
Created during the UI Discovery workshop inform our exploration boards
-
Approachable & Craftsmanship
-
Nimble & confident
-
Professional &innovative
